MORE THAN just another PRESET SUITE.
A STEP BY STEP VIDEO EDITING ROADMAP TO MAKE THEM WORK FOR YOU.
define your style & GET DREAMY IMAGES every time.
- simple & easy to adjust. designed to fit & help you transform any image -
HERE's THE THING...
• you're spending hours editing images in lightroom, second guessing if the colors look right and if your images look light & airy or just overexposed
1.
• you're struggling with consistency... even if you nail the look in one session, you feel like you have to start from scratch to get your next session to look as good!
2.
• you doubt those dreamy, creamy skintones and light & airy colors are within your reach because you just don't know how to achieve them
3.
• you've wasted money in the past trying to make other presets work on your images but found yourself disappointed
4.
3.
2.
1.
AFTER YEARS IN LIGHTROOM:
STRUGGLING, SECOND GUESSING, CONTINUALLY TWEAKING,
& getting feedback from hundreds of other photographers...
and it's life changing to be able to edit quickly and efficiently.
WE'VE SAVED WEEKS OF OUR LIVES USING THESE PRESETS WE CREATED,
ALLOWING US TO CHARGE A PREMIUM FOR OUR WORK
because we're able to create consistent images for our clients.
WE'VE FINALLY GOT THE MAGIC RECIPE.
AFTER YEARS IN LIGHTROOM:
struggling, second guessing, continually tweaking, & getting feedback from hundreds of other photographers...
WE'VE FINALLY GOT
THE MAGIC RECIPE.
and it's life changing to be able to edit quickly and efficiently.
WE'VE SAVED WEEKS OF OUR LIVES USING THESE PRESETS WE CREATED,
ALLOWING US TO CHARGE A PREMIUM FOR OUR WORK because we're able to create consistent images for our clients.
but we also know that purchasing presets can be disappointing! your photos never quite look as good as some of the top selling preset makers promised... we experienced that too and it was super frustrating!
SO WE SET OUT TO CREATE SOMETHING THAT'S more than just presets
THAT WOULD ALSO include tutorials and exact instructions ABOUT HOW
TO USE THEM plus the secret keys TO MAKING THE PRESET WORK ON
PHOTOS FROM ALL DIFFERENT LIGHTING SITUATIONS.
SO WE SET OUT TO CREATE SOMETHING THAT'S more than just presets THAT WOULD ALSO include tutorials and exact instructions ABOUT HOW TO USE THEM
plus the secret keys TO MAKING THE PRESET WORK ON
PHOTOS FROM ALL DIFFERENT LIGHTING SITUATIONS.
we'll walk you through our exact process on over 35 different images
from nine unique lighting scenarios.
PERFECTLY CURATED & CONCISE
SO YOU'LL BE AN L&A MASTER
IN NO TIME.
we'll walk you through our exact process on over 35 different images
from nine unique lighting scenarios.
PERFECTLY CURATED & CONCISE SO YOU'LL BE AN L&A MASTER IN NO TIME.
raw image vs. l&a preset
THE L&A Preset collection
you'll wonder what you ever did without them
(the words our clients always use to describe our work... it's our favorite compliment!)
| LIGHT | AIRY | CREAMY | DREAMY |
• after receiving an overwhelming number of requests, we decided to make the presets that we’ve developed over 5 years (and hundreds of thousands of images edited) available to you so you don’t have to waste time figuring it out on your own!
• we use these presets for every image we edit in order to create consistent and beautiful light & airy images every time.
• these are our exact presets. we’ve left nothing out!
• because we believe that just slapping a preset on an image can leave you feeling frustrated with less than stellar results, we’ve also created a simple tutorial to show you our exact process for making these presets work on any image, every time!
• our vision is for you to create beautiful light & airy images quickly and easily too!
• we've watched hundreds of photographers use these to transform their images and their workflow... we've taken their feedback to make these as easy as possible for anyone to use!
THIS IS WHAT I’VE
BEEN WAITING FOR!
MEET CAROLINE & ANNAMARIE
(you had us at muted greens)
As seen in People, E! News, Huffington Post, and Style Me Pretty as well as on the cover of magazines like Destination I Do and Wine & Country Weddings: Caroline and Annamarie are International Wedding Photographers and best friends who are passionate about teaching others to create light & airy photos so you don't have to make the same mistakes they did in developing your photography style!
Believing that in business, secrets are best shared (so we all can succeed!), Caroline and Annamarie are excited to spill it all. They're passionate about education and helping you produce film inspired images quickly so you can grow your business, raise your prices, and feel confident in your style!
- AS SEEN ON -
What's INCLUDED IN THE Light & airy preset COLLECTION
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1. l&a caroline preset
2. l&a annamarie preset
3. l&a cloudy day preset
4. l&a harsh lighting preset
5. l&a indoor portrait preset
6. l&a reception/flash preset
7. L&A creamy dark skintones preset
8. l&a creamy fair skintones preset
10. add on presets
13. l&a pdf guide
12. l&a key final steps tutorial - video guide to perfect skintones
14. exclusive l&a facebook group access
add grain | add luminance
you can leave your images clean after applying the foundational presets or use these add on presets to give an image a little more character!
9. l&a macro detail preset
Hover over the raw files below to see the before & after magic!
! !
PLUS THESE BONUSES
harsh lighting
indoor portrait
reception/flash
creamy fair skintones
creamy dark skintones
3. l&a cloudy day preset
2. l&a annamarie preset
4. harsh lighting preset
5. indoor portrait preset
6. reception/flash preset
7. creamy dark skintones preset
8. creamy light skintones preset
9. macro details preset
! !
PLUS THESE BONUSES
10. add on presets
12. l&a key final steps tutorial
in these videos, we'll make sure you know exactly how to adjust your image after applying the preset, leaving you with a perfect image every time.
what you'll discover:
• how to nail your exposure
• the secret guide to perfect white balance
• extremes every photographer should avoid
• our method to making the l&a presets work every time!
welcome
key final steps
caroline
annamarie
cloudy day
macro details
13. l&a pdf guide
explaining each preset
in detail and when
you should use them!
14. exclusive l&a facebook group access
15. tutorial videos to help you tweak the presets to your exact preferences!!
we’re not about to leave you hanging...we believe in a community where you can share before and afters and get helpful advice from like-minded peers to help you succeed with the presets even faster!
how to save a custom preset
(so you can tweak the presets to your taste & make your own!)
how to brighten your greens
(if you like your greens to be a little brighter, warmer, or cooler!)
how to add more pop
(if you prefer your images to have more contrast & intensity!)
15. tutorial Videos to help you tweak the presets to your exact preferences!!
• How to Save a Custom Preset
(so you can tweak the presets to
your taste & make your own!)
• how to brighten your greens
(if you like your greens to be
a little brighter, warmer, or cooler!)
• how to add more pop
(if you prefer your images to
have more contrast & intensity!)
11. l&a welcome and install video guide
A step by step video guide to walk you through uploading the presets to Lightroom.
we'll show you exactly how to install & use the presets for fast and consistent editing!
16. l&a brighter greens
17. l&a smooth portrait
18. l&a more pop
! !
THREE ADDITIONAL Foundational Presets
in case your L&A Preferences are a little different.
Use these to quickly achieve the L&A look with brighter greens, a smoother finish, or more pop!
11. l&a welcome & install video guide
a step by step video guide to walk you through uploading the presets to lightroom.
we'll show you exactly how to install & use the presets for fast and consistent editing!
! !
THREE ADDITIONAL FOUNDATIONAL PRESETS
in case your l&a preferences are a little different,
use these to quickly achieve the l&a look with
brighter greens, a smoother finish, or more pop!
16. l&a brighter greens
17. l&a smooth portrait
18. l&a more pop
SO HOW MUCH DOES IT COST
L&A
PRESET & EDITING
COLLECTION:
$179
for the nine pack preset collection, eleven teaching & lightroom tutorial videos,
the pdf guide, & exclusive facebook community?!
(you read that right.)
DOWNLOAD NOW!
( )
• you know you could book more weddings or sessions and raise your prices if only you had a super consistent style!
• editing faster and with confidence is something you desire.
• you want an easy and applicable solution to start editing your photos faster and more consistently!
• you want to consistently edit with the same colors and tones!
THE LIGHT & AIRY PRESET COLLECTION IS PERFECT FOR YOU IF:
i'm so in!
• you love the look of creamy skintones and dreamy light & airy images, but haven’t quite been able to achieve the right look on your own...
• soft, muted greens make your heart sing!
• you want to stop wasting time editing an image in lightroom only to second guess how it looks once you finish...
• you desire to define your style
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EDITING
MENTORING SESSION:
how much it would cost for us to
cover this in person
$750
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DON'T JUST TAKE OUR WORD FOR IT...
see what the l&a fam is already saying!
FAQ'S
Q: Do I need specific camera gear or equipment to use the presets?
A: The only thing required to effectively use the presets is Lightroom 4 or higher. You can use the presets on any RAW image file... it works best with RAW images because they contain the most data to manipulate. But occasionally we even use these presets to edit iPhone photos for Instagram!
Q: I’ve felt like I wasted money on presets before...how are these different?
A: The L&A Preset Collection was designed to give you the perfect preset to use as a base in any situation AND the tools to use it to make any image beautiful, light & airy.
Q: How will I get access to The L&A Preset Collection?
A: After you click the link to purchase The L&A Preset Collection you will receive an email to download the presets and tutorials so you can download, install, and start learning + editing your own light & airy images right away!
Q: Can these presets fix a bad photo?
A: Presets are kind of like magic... they make it easy to edit fast and efficiently, but they can’t magically make an image taken in bad lighting dreamy... we recommend downloading our guide for taking light & airy photos here!
YES. I WANT...
consistent
dreamy
light & airy images
with creamy skintones
quickly and easily
